Getting found by the customers you don’t yet know
Making it easy for the Search Engines to present your site
Customer Insight
Understanding who your potential customers are, what they are looking for, and the type of content they want will enable you to connect and engage online with customers searching for what you do.
Sounds obvious but looking at your business from the outside is not always easy – ask a friend to help!
Technical Solutions
Once you have that customer insight and you have created great content for them we need to make it easy for the search engines to find, index and correctly catalogue that content
This is how it works – in order of importance
Make the website accessible to Search Engines
Engaging content that answers the customer’s query
Content that is shared by others
Keywords that are built to attract your customer’s queries
Fast website, easy to navigate that gives a great customer experience
Page Titles, ‘friendly’ web addresses, accurate page descriptions, accurately tagged pictures
Use Snippets and other ‘schema’ to make your results stand out when presented in a search
